Case Studies
Our Results
Delivering exceptional results that align with our client partners’ business goals is our top priority.
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Best Results In The Business
We are focused on exceeding expectations, from developing strategies that prioritise performance to fostering customer relationships. We have a proven track record of delivering outstanding results for businesses around the worl in the ecommerce and service industries, regardless of their size or scope.
CASE STUDY | 001
Google Search Ads
Stormwind Studio’s is one of the leading IT training companies in North America. They wanted to find a way to drive more high quality leads to increase sales. We created Google Search ads and landing pages tailored to each of their courses to reach new prospective customers.
Goals
01 | MORE LEADS
How can we increase the number of monthly leads we receive, from a new audience base?
02 | EFFICIENCY
How can we increase the number of leads while remaining profitable?
Results
We were able to set a profitable cost per lead target and quadruple the number of leads generated in the business over a space of 12 months.
From 50 Leads
To over 200 Leads per month
Overall Return
Ad Spend
Scaled ad spend due to remaining below cost per lead target.
CASE STUDY | 002
Google Display Ads
Influence U are a popular clothing retailer who were looking to help boost their sales in the lead up to the holiday sales period. We recommended adding Google Display prospecting ads as well as retargeting ads to their digital ad campaigns to drive interest of their upcoming sales as well as stay top of mind leading up to the sale.
Goals
01 | MORE TRAFFIC
Increase traffic of new users from competitor audiences and people in-market for our products.
02 | MORE SALES
Retarget people who had visited our site to promote sale offer.
Results
Our prospecting campaign leading up to the sale helped drive an uplift of 22% in new user traffic. Through the use of retargeting ads, we helped remain top of mind, driving an 8% uplift in overall sales.
%
Uplift In New User Traffic
%
Uplift In Overall Sales
CTR Across Display Ads
The average CTR for Display ads in the ecommerce space is 0.51%.
CASE STUDY | 003
Google Shopping Ads
Boutique Skin Envie is a beauty skin care brand specialising in high-grade skincare products. We had been running effective Google Search ads and Facebook ads and recommended Google Shopping ads to promote a wider selection of the brands they stock and to ultimately increase sales.
Goals
01 | PROMOTE MORE PRODUCT BRANDS
BSE stock a high number of products, so we needed use a channel which could pull all of the products BSE stock.
02 | GENERATE MORE REVENUE
Retarget people who had visited our site to promote sale offers.
Results
We were able to set up a direct integration with Shopify to automatically pull in and match BSE’s products to our Shopping ads so when someone searched for the products, our ads would show. We also optimised the product feed to ensure our ads had the best chance of showing over our competitors.
%
More Traffic Visibility Across Overall Product Range
%
Increase In Overall Sales
Avg. 4x Return On Ad Spend (ROAS)
CASE STUDY | 004
YouTube Ads
Client A* are an automotive business who specialise in buying and selling cars. In a highly competitive market, they were looking for a way to stand out from competitors and engage with their potential customs to increase valuation appointments.
* Client name has not been mention due to privacy.
Goals
01 | MORE VALUATIONS
More online valuations will lead to more appointments and cars being purchased.
How do we break through all the noise and reach our customers.
Results
Working alongside a creative agency, we developed an engaging explainer video tailor made for YouTube. The ad used humor and spoke to pain points felt by people trying to sell their car. We showed the ad to people searching for ‘sell my car’ related keywords in Google. The ad was a huge hit, driving increased valuations across YouTube, branded and organic search ads.
%
Uplift In Valuations
%
Over 30% Engagement Through YouTube Ads
People watching the whole video or clicking through to the website.
%
Uplift In Valuations Across Search Ads
The YouTube ad also helped drive incremental increases across our other ad channels.
CASE STUDY | 005
Social Ads
PURE were looking to make the most of increased buyer activity around the BFCM period. We implemented a strategy which used pre-sale lead generation Facebook/Instagram ads to build hype and gather first party data ahead of the sale, we then activated this data along with combined customer audience targeting to drive sales.
Goals
01 | STRONG YOY REVENUE INCREASE
We needed to increase YOY sales when competition and ad inventory is at it’s highest.
02 | INCREASED SUBSCRIPTIONS
First party data is more important then ever to engage customers due to increased privacy and limited tracking due to the Apple iOS 14.5 update.
Results
The campaign results were outstanding – by reaching potential customers early when ad inventory was cheap and collecting their email details, we were able to retarget with our sales offers through multiple channels to drive sales at a much lower cost than competitors who started advertising when competition was high and there was a lot of noise on social media.
%
Increase In Revenue YOY
Additional Subscriptions Added
Cost Per New Subscriber
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